Logo Development

logo_sketches.jpgHere is a selection of the initial sketches that I did whilst thinking of the branding for the website. For the logo, I want it to be eye-catching for dog owners of all ages, and be appropriate to be used for online and print based marketing.

After sketching some initial ideas down, I decided to create a digital version of them before getting some feedback from local dog owners to see which one proved to be most popular.

After creating digital mockups of what the logo could be, I asked 14 local dog owners, with ages ranging from 20-74, to choose one they thought would be most appropriate to be used to represent the website across any branding/marketing used.





After receiving the feedback from the above selection of draft logo ideas, it was clear that the most preferred was that of the bone connected with the heart. I believe with some refinement (such as changing the text colour to white), this logo would successfully be able to represent the Fido Fitness brand, linking the idea of having healthy bones from the right amount of exercise will lead to a dog having a healthy heart.


The logo created will be used across all branding on the website, social media and any print marketing that is produced to create a uniformed brand image, that can be easily recognised and be adjusted to fit any future platform.


Website Wireframe

The wireframe that I created for the proposed website outlines what pages will be included, with indications to what pages will be included and how they will all link together within the architecture of the website. Within this wireframe, I have given insight into the range of functions that will be available, such as where each link will direct the users to when selected showing the effect of different scenarios on the display.

Throughout this initial process, I have adopted an iterative process in terms of what I chose to include, filtering out anything that proved unnecessary in regard to the successful delivery of the project within the specified time.

In terms of the information design, I have outlined the initial placement and prioritisation of the information presented in a manner that will be easy to be understood by users of any age to facilitate understanding of the website, in order to provide clear communication of the information produced. I have kept in mind the goals and the tasks of the user in the process of displaying the information on the screen.

In terms of the interface design, I have outlined and arranged the elements to enable users to interact with the functionality of the website. The goal of this is to facilitate usability and efficiency as much as possible.

In terms of the navigation design, I have demonstrated how a user would navigate through the website, showing the relationship between the links that it contains so users will be able to understand the options available to them when navigating through the website.

Load Website (Splash Page)

  • Route 1: Create an Account Page

– My Account Page

– Fitness Overview Page

– Nearby Walks Page

– Community Page

  • Route 2: My Account Page

– Fitness Overview Page

– Nearby Walks Page

– Community Page



Project Planning

In today’s seminar, we thought about how we might go about planning how we will carry out our projects next semester, and produced a Gantt Chart displaying the project process. We had to make sure that everything that we had planned to do in our dossier was documented with time in the project plans that we produced as this is the comparison that will be made during our presentation in a few months time.

Below is the plan that I produced:


With this plan in place, I feel like I will be much more organised next semester and I will know exactly what I need to achieve each week to make sure the project is compleated in time for the graduate show.

Thinking Like There’s No Box

In today’s seminar, we were asked to complete a rather different task of constructing lego models of our ideas. It couldn’t be a simple representation of what we plan to create next semester, but simply a metaphor that could be used to present a series of messages behind it.

When setting out to create my model, I first thought about what was the basis of what I plan to create, and that is creating a tool to improve the fitness of dogs. On that note, I created a heart to represent the fitness element of my idea (see below).

Photo 20-10-2016, 2 18 14 pm.jpg

Although I want to refine this as the weeks go on towards the end of the unit, I believe this has been a great way of thinking what my project with represent to dog owners.


Update to Idea Following Feedback

Although I was fairly happy with my previous idea of an interactive photography walking website for dog walkers, I thought I would develop the idea to provide a more useful set of information for dog owners on the fitness of their dog and then provide them on tailored photographic walks in their area.

I now aim to produce an interactive website where owners can create a personal profile that monitors and aims to improve the fitness of their dog, leading to a healthier and hopefully longer life for their pet.

The feedback that I got for this update to my idea was overall very positive. The idea of being able to monitor how much exercise their dog was getting alongside what it should be having would prove to be a useful tool in determining how much of a healthy lifestyle a dog was leading. The idea of also getting information on walks nearby where the most suitable for each dog also went down very well, with dogs needing a variety of different forms of exercise it is sometimes difficult for dog owners to know what is best for their four-legged friend.

In terms of what could be added to improve it, a feature that could track where you had been and rate each walk so that other dog walkers could see how a walk compares with another if they are visiting an area for the first time. This is something that I like the sound of and will aim to incorporate into my final idea.

Developing Initial Ideas

From the first workshop last week, I have developed my initial idea incorporating the feedback that I received to making the idea more original and distinguishable from other products already on the market. Now, I plan to create a interactive photography based website for dog walkers in Dorset. I am to include a number of features such as:

  • Interactive photographic walking routes, with serval options considering distance, terrain types and accessibility.
  • Information on each walk such as the rules regarding bringing dogs to each place and the availability of parking.
  • Ability for users to suggest new walks to be added to the website.
  • There is also a possibility to include video elements.

I believe that this refined idea will better fit within the project landscape that I have been presented with. I will however continue to refine and mould this idea as the unit develops so that by the time I start production, during The Graduate Project unit, I will have a sound conceptual and researched concept to work from.

Workshop 1 – Establishing Ideas

This first term of the course is all about generating ideas for the end of year graduate show, and in this introductory workshop it was all about thinking around the current ideas that we currently have.

As a starter, we were asked to think about the different technologies that were available, and which of those maybe we would feel most comfortable taking forward to produce some form of digital media artefact. As I have a keen interest in graphic design and photography, my initial idea was to create some form of mobile application that could act as a trail for walkers to follow based on photographs from other users, all based on a vector trail map which would be updated in time with walks all over the country.

We were then told to reflect on the past 3 years of the course and identify any lessons learnt from previous projects, so that we could avoid making them in the last few months of the course. The main point that I identified from my past projects was that I tended not spend a lot of time in the developmental stage in the creation of ideas with testing at re-iteration of concepts, usually rushing in and making one of the first things that I thought of and having to stick with it for the duration of the project. Looking forward to this last project, I plan to spend more time in the planning stages of design iteration so that I can create the best possible outcome for my project.

For the last section of the workshop, we were split into groups for initial critiquing of our ideas and were told to be as honest as we could to best possibly help each other identifying potential problems with our project ideas. Although this seemed pretty horrible on the first workshop back, it actually proved a really useful way in identifying issues with our ideas now, rather than finding out a few months in time when we had nearly finalised them ready for next term.

Below are some of the  I received:

  • What is the unique selling point? What makes it stand out?
  • How are you going to filter the content?
  • How are you going to store so many photographs?
  • What if 3g/4g is limited in some of the areas included, how will people upload the photographs that they have taken?

With this, I can now develop my idea with these issues in mind overcoming what may have been more of an issue a few months down the line. In the next few days I am going to look at how I can refine my idea using that critique.