Branding

Fonts

Name of Brand: DIN Alternate Bold

Website Text: Helvetica

Colour Chart

The below colour chart shows my intended colours to be used across the Fido Fitness brand, looking at both the primary and secondary colours.

colour_plaette.jpg

Primary Colours:

The primary colours of the Fido Fitness brand will be orange and red, these will be used as the brands most significant identifier. Both these colours will appear on the logo, and on any marketing materials.

Secondary Colours:

The secondary colours of the Fido Fitness brand will be grey and white, these will be used alongside the primary colours the basis of the website. I plan to use the grey for text and any boxed elements within the website, with a predominately white background to give a clean, non-cluttered look.

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