Today we was set a brief to work on for the day. As we were currently working on a group project making a future channel brand, we used these groups to come up with a logo design to represent the company’s identity.
This brief was to come up with a concept for a new channel based on one of the five following areas:
We decided that the area of travel had the most potential to be creative and allow us to research into future travel methods and allow use to take a futuristic approach to the brief. In an initial meeting we decided to make spoof videos of the different types of transport, which will in contrast serve to promote the brand (like the infamous GoCompare.com adverts).
At first we started brain storming ideas for possible names that we could use. These included a range from IMpossible (suggesting the idea that something that used to be thought of as an impossible concept to now being re-identified as now a possible idea) and I’mPossible (to extend on our idea).
After deciding on some on the name ‘IMpossible’ we then started creating some initial ideas of what we thought would promote the brand in an effective way to our target audience of young adults (the future adult generation).
The initial idea for the logo was to represent the evolution on man from ape to robot, following on with a representation of future travel.
[my inital logo design] [Callum Sulsh’ initial idea] [Jake Fisher’s initial design]
After a lot of thought we changed the name on the brand to ‘MOMENTUM’, we also decided to have a change of the overall look of the logo design to represent futuristic transport methods. After several attempts we came up with a new logo which we thought would effectively promote the channel.
[final logo idea]
Below is a mock-up of the logo on merchandise.
To make sure the logo was compatible on mobile devices we created a mock-up and have displayed it on an iPhone to demonstrate it.
After the feedback we got after presenting our logo and name to our peers the majority favoured our initial name of ‘IMpossible’ and our initial logo designs so as a group we decided that we are going to continue forward with that. After further discussions we decided that a more appropriate name for our company would be ‘TimeFrame’. I set about creating the below logo to represent ourselves.