(Concept and Ideation – Concept Brief 3)

In this final presentation brief we were set to develop a brand for a Yuletide guide. This time I was assigned to a group comprising of  Jake Fisher, Liam Gorton, Tom Hawkins and Declan Barry. The main difference that this brief presented us with was that we would be competing across the three seminar groups in the year for a prize. (lack of detailing due to contract signed between client).

The response that we received back overall was overall very positive. The location based search facility was very positively reviewed due to the fact that a customer could see how popular and event was going to be.

The main criticism of our idea was that we focused heavily on the Christmas side of the seasonal holiday and missing out the New Year aspect but overall the client really liked some of the ideas we had.


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