Dog Photography

After looking at some inspiration of dog photography, I decided to take my own dog out to get some test shots in a variety of walk locations that could be implemented into the final product, to see if I needed to spend any time developing my photography skills in this area before starting the project next semester.


In each one, I tried to capture both the dog as a subject alongside the space he was in, incorporating both the landscape and portrait styles. I experimented with using a 1.8/50 prime lens to give focus to the dogs face which proved to be useful in providing a sharp focus to the subject whilst keeping a look on what was within the background of the composition.


Whilst editing the photographs, I found that a black and white filter proved to be very effecting in capturing emotion and sense of place, so I plan to use this technique throughout various sections within the website.


Photo/Walk Experimentation

Before starting the project, and after looking at some landscape photography inspiration, I set about finding some suitable walks in my nearby area and experimented with some photography in each of the locations, to get an idea of the space and location for its suitability to be included within the website.

I wanted to try and capture the space from a dog owner in mind so that it shows the available space in each location and they type of walk it has to offer, whether that is a country trail or open fields.


Moors Valley Country Park, Dorset (08/10/2016). Parking Available: Yes

Dog Policy: Allowed, however dogs must be kept on leads in busy areas.


Hyde Park, London (15/10/2016). Parking Available: No

Dog Policy: Allowed, however, dogs must be kept out of signposted areas.


Hengistbury Head, Dorset (22/10/2016). Parking Available: Yes

Dog Policy: Allowed, however beach restrictions during May – October.


Boscombe Beach, Dorset (12/11/2016). Parking Available: Yes

Dog Policy: Allowed, however beach restrictions during May – October.


Mote Park, Kent (19/11/2016). Parking Available: Yes

Dog Policy: Allowed.

Photography Skills Development

After deciding that I wanted to include some landscape photography within my project, I undertook some research in how to improve the photographs that I take. After some researching, I came across an article in Outdoor Photography Magazine by Ian Plant that focused on taking great landscape photos.

The first tip in the article was to find ‘dramatic scenery’, using guidebooks, maps and Google Earth to find the most suitable locations for the photography to take place. Once a location is chosen, the best way to find the specific shot to be taken is exploring the selected location for specific interesting subjects to be the focus, and then finding a unique perspective of what it is that has been selected. Using questions such as those listed below, to find out what elements of a landscape to use within the final composition.

  • ‘What is it about the scenery that I find inspiring or appealing?’
  • ‘What seems unique to me?’
  • ‘What can be found here that can’t be found anywhere else?’
  • ‘Which features of the landscape tell its stories best?’

The second tip that I took from the article, was that of capturing favourable colour and light within a photograph. Using specific times of the day, to take different compositions of a landscape can dramatically improve a final photograph.

After reading this article I went out to experiment with some local locations to try out some of the tips I had learnt.


Taken at Hengistbury Head along the Dorset coast, my main focus was on the composition of the shot, making sure that I found a subject to be the main focus, allowing a viewers eye to be drawn into the rest of the photograph.

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Taken at Mote Park in Kent, my main focus was on the lighting of the shot. Just before sunset, I tried to capture the shadows from the trees behind to give a difference in light within the photograph.


Wildlife Photography Inspiration

To get inspiration for taking photographs of dogs for my project, I decided to look at the works of Craig Jones and his wildlife photography collection.

As animals can be quite unpredictable in the manner of you don’t quite know what they will do next, so timing and getting in the right position and waiting for the perfect composition is key. In this selection of his photographs, you can tell a lot of patience and planning has gone into each one.


Landscape Photography Inspiration

I chose to look at the works of Charlie Waite to provide inspiration for the type of photographs that I want to take to include within the project. The use of the clouds within this collection of his photographs provides a setting in which sets the tone and mood for the photograph.

Each one above focus’ on a key point, which allows a viewers eyes to be drawn into the scenery further in the photographs.

Also, the occasional use of animals going about their day-to-day within his work was something of great interest to me as I plan to use dogs within some of the photographs that I take.


Social Media

To establish the website as a brand in these initial stages, I created pages within the three social networking platforms I plan to use to promote the website; Facebook, Twitter and Instagram. Within these platforms, I plan to use them to enable users to;

  • share photographs with other users of their dogs enjoying their walk,
  • for users to connect with other users of the website,
  • to communicate with other users on the best walks, and
  • to promote the website across the social networking platforms.


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Name of Brand: DIN Alternate Bold

Website Text: Helvetica

Colour Chart

The below colour chart shows my intended colours to be used across the Fido Fitness brand, looking at both the primary and secondary colours.


Primary Colours:

The primary colours of the Fido Fitness brand will be orange and red, these will be used as the brands most significant identifier. Both these colours will appear on the logo, and on any marketing materials.

Secondary Colours:

The secondary colours of the Fido Fitness brand will be grey and white, these will be used alongside the primary colours the basis of the website. I plan to use the grey for text and any boxed elements within the website, with a predominately white background to give a clean, non-cluttered look.

Logo Development

logo_sketches.jpgHere is a selection of the initial sketches that I did whilst thinking of the branding for the website. For the logo, I want it to be eye-catching for dog owners of all ages, and be appropriate to be used for online and print based marketing.

After sketching some initial ideas down, I decided to create a digital version of them before getting some feedback from local dog owners to see which one proved to be most popular.

After creating digital mockups of what the logo could be, I asked 14 local dog owners, with ages ranging from 20-74, to choose one they thought would be most appropriate to be used to represent the website across any branding/marketing used.





After receiving the feedback from the above selection of draft logo ideas, it was clear that the most preferred was that of the bone connected with the heart. I believe with some refinement (such as changing the text colour to white), this logo would successfully be able to represent the Fido Fitness brand, linking the idea of having healthy bones from the right amount of exercise will lead to a dog having a healthy heart.


The logo created will be used across all branding on the website, social media and any print marketing that is produced to create a uniformed brand image, that can be easily recognised and be adjusted to fit any future platform.

Website Wireframe

The wireframe that I created for the proposed website outlines what pages will be included, with indications to what pages will be included and how they will all link together within the architecture of the website. Within this wireframe, I have given insight into the range of functions that will be available, such as where each link will direct the users to when selected showing the effect of different scenarios on the display.

Throughout this initial process, I have adopted an iterative process in terms of what I chose to include, filtering out anything that proved unnecessary in regard to the successful delivery of the project within the specified time.

In terms of the information design, I have outlined the initial placement and prioritisation of the information presented in a manner that will be easy to be understood by users of any age to facilitate understanding of the website, in order to provide clear communication of the information produced. I have kept in mind the goals and the tasks of the user in the process of displaying the information on the screen.

In terms of the interface design, I have outlined and arranged the elements to enable users to interact with the functionality of the website. The goal of this is to facilitate usability and efficiency as much as possible.

In terms of the navigation design, I have demonstrated how a user would navigate through the website, showing the relationship between the links that it contains so users will be able to understand the options available to them when navigating through the website.

Load Website (Splash Page)

  • Route 1: Create an Account Page

– My Account Page

– Fitness Overview Page

– Nearby Walks Page

– Community Page

  • Route 2: My Account Page

– Fitness Overview Page

– Nearby Walks Page

– Community Page



Project Planning

In today’s seminar, we thought about how we might go about planning how we will carry out our projects next semester, and produced a Gantt Chart displaying the project process. We had to make sure that everything that we had planned to do in our dossier was documented with time in the project plans that we produced as this is the comparison that will be made during our presentation in a few months time.

Below is the plan that I produced:


With this plan in place, I feel like I will be much more organised next semester and I will know exactly what I need to achieve each week to make sure the project is compleated in time for the graduate show.